RAFFEL CREATIVE
 

ALL-ENCOMPASSING CREATIVE SERVICES

Passionate problem-solver.

Strategic, out-of-the-box thinker.

Uber-experienced designer/art/photo/creative director

Conceptual writer: editorial, advertising, digital

Marketing vet with a deep entrepreneurial spirit.

Really (REALLY!) hard worker.

Raffel Creative is the natural extension of my comprehensive background with major fashion, beauty, restaurant and home goods brands including Stanley Korshak, Neiman Marcus, Bergdorf Goodman, Mary Kay, Stephan Pyles and the Horchow Collection. I have both hands-on and management experience in literally every part of the creative process, from initial concept to final production. I’ve also worked across multiple channels, including retail, direct selling, digital and business to business.

Key strengths include the ability to execute a strong, goal-oriented vision; optimize the efficiency of creative/photography teams; and negotiate and manage a marketing/project budget (i.e., stretch a dollar to its absolute max). My MO is to first assess, then adapt to, the specific needs of the job.

I can provide any (or all) of the following services:

·      Concept/Strategy Development

·      Art and Photo Direction

·      Casting and Production

·      Graphic Design

·      Copywriting 

·      Public Relations

·      Advertising

·      Website Development

·      Email Marketing

·      Packaging Design

·      Branding and Imaging

·      Print Production

 

WORK CV

Stanley Korshak  Executive Creative/Marketing Director

Neiman Marcus Group  NM Online (Neiman Marcus, Bergdorf Goodman, Horchow, Chef's Catalog), Vice President Creative Services

Halcyon Communications  Vice President, Creative Services

Mary Kay, Inc. Creative Director

National Restaurant Association  Copy/Creative/Public Relations Director

 

RAFFEL CREATIVE CLIENT LIST

D Magazine

Patron Magazine

Modern Luxury Dallas

Modern Luxury Weddings

Modern Luxury Interiors

Mary Kay, Inc.

Elements

Warner Consulting Group

Intralink Global

Campbell Agency

Stephan Pyles

Flora Street Café

Stampede 66

Jack Black Men’s Skin Care

Susan Posnick Cosmetics

Multiples Clothing Company

Eiseman Jewels

 

EDUCATION

University of Illinois, Urbana-Champaign, B.S. College of Commuications

 

 
Morning pre-shoot coffee run. 

Morning pre-shoot coffee run. 

"Basic training" in the 90's with the best photographers, hair dressers, makeup artists and stylists in the business.

"Basic training" in the 90's with the best photographers, hair dressers, makeup artists and stylists in the business.

With Curran Dandurand and Emily Dalton, mentors at Mary Kay and founders of Jack Black.

With Curran Dandurand and Emily Dalton, mentors at Mary Kay and founders of Jack Black.

Fashion shoot in Miami Beach with SK stylist and best bud Bret McKinney.

Fashion shoot in Miami Beach with SK stylist and best bud Bret McKinney.

As a collector of vintage slips and a tie-dye devotee, I created my  Slip Tease  collection in 2005...and landed the cover story of this Slovenian magazine!

As a collector of vintage slips and a tie-dye devotee, I created my Slip Tease collection in 2005...and landed the cover story of this Slovenian magazine!

The best location shoot EVER: art directing Mary Kay's  terme d'isola  body care line on the beaches of St. Bart. 

The best location shoot EVER: art directing Mary Kay's terme d'isola body care line on the beaches of St. Bart. 

Another Mary Kay memory: being part of the creative team that helped bring  The Mary Kay Guide to Beauty  to No. 1 on the  New York Times  best seller list.

Another Mary Kay memory: being part of the creative team that helped bring The Mary Kay Guide to Beauty to No. 1 on the New York Times best seller list.

Journalism major at work at the Daily Illini.

Journalism major at work at the Daily Illini.

 I'd love to explore how we can work together. Please let me know if you need more information, additional samples or just want to chat.