ALL-ENCOMPASSING CREATIVE SERVICES
Strategic, out-of-the-box thinker.
Uber-experienced designer/art/photo/creative director
Conceptual writer: editorial, advertising, digital
Marketing vet with a deep entrepreneurial spirit.
Really (REALLY!) hard worker.
Raffel Creative is the natural extension of my comprehensive background with major fashion, beauty, restaurant and home goods brands including Stanley Korshak, Neiman Marcus, Bergdorf Goodman, Mary Kay, Stephan Pyles and the Horchow Collection. I have both hands-on and management experience in literally every part of the creative process, from initial concept to final production. I’ve also worked across multiple channels, including retail, direct selling, digital and business to business.
Key strengths include the ability to execute a strong, goal-oriented vision; optimize the efficiency of creative/photography teams; and negotiate and manage a marketing/project budget (i.e., stretch a dollar to its absolute max). My MO is to first assess, then adapt to, the specific needs of the job.
I can provide any (or all) of the following services:
· Concept/Strategy Development
· Art and Photo Direction
· Casting and Production
· Graphic Design
· Public Relations
· Website Development
· Email Marketing
· Packaging Design
· Branding and Imaging
· Print Production
Stanley Korshak Executive Creative/Marketing Director
Neiman Marcus Group NM Online (Neiman Marcus, Bergdorf Goodman, Horchow, Chef's Catalog), Vice President Creative Services
Halcyon Communications Vice President, Creative Services
Mary Kay, Inc. Creative Director
National Restaurant Association Copy/Creative/Public Relations Director
RAFFEL CREATIVE CLIENT LIST
Modern Luxury Dallas
Modern Luxury Weddings
Modern Luxury Interiors
Mary Kay, Inc.
Warner Consulting Group
Flora Street Café
Jack Black Men’s Skin Care
Susan Posnick Cosmetics
Multiples Clothing Company
University of Illinois, Urbana-Champaign, B.S. College of Commuications